TikTok is introducing a new feature that permits them to reduce the quantity of AI-created videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a surge in AI content, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on another major platform primarily display content made by AI. A considerable share of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically nonsensical or surreal.
Our research shows that a lot of users like content made with AI tools, from AI artwork to educational videos, and we aim to offer the community the ability to see more or less of that, according to their own preferences,” commented a company executive.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its service identified as AI-generated. In total, over 100 million pieces of content are uploaded to the service each day, making clips made by AI a relatively small percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the amount of artificial media they see by accessing the topic control feature in the application and picking “AI-generated content”. Other topics that currently be adjusted under the filter cover current affairs, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines oblige content makers to label “realistic” artificially created content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be removed under its terms of service.
Furthermore, the platform will now add an artificially created label to content made using its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This action is designed to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
The company is additionally establishing a two million dollar AI literacy fund for experts and organizations to develop learning resources about ethical AI use. This initiative will support educational bodies dedicated to teaching coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, amid debate over proposals to lay off hundreds of review team members in the UK. It is expected to cut 439 jobs in its trust and safety department in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official explained that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content prior to it gets reviewed by humans. The company reported a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a significant AI assistance is really helping us operate efficiently.”
